ONE lucky family could win a Bluestone holiday every year for seven consecutive years.

The ‘Every Summer Sorted’ competition follows new research commissioned by the Pembrokeshire resort, which found that a huge 66% were dreading the six-week school break, with 35% describing themselves as stressed and 31% feeling pressured before the holidays had even started.

To help families ditch the pressure and focus on making lasting memories together, Bluestone has launched its biggest ever family giveaway. One UK family will win seven holidays over seven consecutive years, helping them build annual traditions around simple family adventures throughout their child’s primary school years, rather than the pursuit of perfection.

The research suggests parents are putting themselves under growing pressure to create the "perfect" summer. Two-thirds (66%) worry about keeping the kids entertained, over half (54%) stress about planning enough activities, and 23%[2] admit they're comparing their own holidays to the ones they see on social media.

However, when parents were asked to think back to their own happiest childhood summers, simple experiences came out on top. Beach days (62%) and traditional UK holidays (48%) ranked far higher than holidays abroad (32%). Long-haul flights, airport queues and travel delays were named by nearly half of parents as by far the worst part of travelling with kids.

The findings point to a disconnect between the pressure many parents feel to create memorable holidays and the moments families ultimately value most. While social media often celebrates packed itineraries and standout experiences, parents' own happiest memories are rooted in simpler pleasures such as spending time outdoors, unstructured play and being together.

Set within 500 acres of the Pembrokeshire Coast National Park, the resort combines space to roam freely, outdoor adventures and easy access to some of Wales' most celebrated beaches, helping families spend quality time together away from the pressures of everyday life.

Bluestone’s new ‘Summer Bucket List’ activity – part of its ‘Summer of Salt and Soil’ programme - encourages families to embrace simple adventures, ticking off experiences both on the resort and across Pembrokeshire, from toasting marshmallows outdoors to ziplining through Bluestone’s Steep Ravine and visiting award winning beaches. It celebrates the idea that the most memorable family moments don't have to be extravagant to be fun.

Rebecca Rigby, Director of Operations at Bluestone National Park Resort, said:

"As a parent myself, I know the enormous pressure many families feel to make every day of the school holidays memorable, but our research shows the moments that stay with us aren't usually the most expensive or the most elaborate. They're the simple days spent outdoors, exploring, laughing and making time for one another.

"At Bluestone, we believe the best family holidays come from slowing down rather than cramming more in. Our ‘Summer of Salt and Soil’ is about giving families permission to swap pressure for play, screens for nature, and picture-perfect moments for memories that last long after the holidays are over."

The competition is live on Bluestone's Facebook and Instagram channels until Sunday, August 9.

For more information, visit Bluestone’s social media channels or www.bluestonewales.com .