A woman has been fined for failing to clean up after his dog on Pendine beach.

Council environmental enforcement officers issued the fixed penalty notice for £75 on Saturday.

They were on patrol in the area when the incident happened.

Failure to pay could lead to prosecution in the magistrates court where the maximum penalty that can be imposed is £1,000.

Pendine beach is a popular visitor destination, particularly for families with young children, and dog faeces left anywhere is a serious health risk.

Enforcement officers regularly carry out patrols across the county and are warning irresponsible dog owners to clean up or pay up.

Executive board member for the environment, Clr. Haydn Jones, said: "The majority of residents take their responsibilities seriously, but there is still a small minority who do not listen.

"This type of anti-social behaviour will not be tolerated and those caught flouting the law will be prosecuted.

"All faeces contains bacteria that can cause stomach upsets if ingested, however, the greatest risk to public health from dog faeces is toxocariasis - which can cause epilepsy, asthma and even blindness."

The council is working hard to tackle the problem of dog fouling and is appealing to the public to help identify those responsible.

Anyone who sees someone allowing a dog to foul is asked to note what has happened as soon as possible. Include the time, date and location, a description of the dog and person in charge of the dog. They should then contact Carmarthenshire Direct on 01267 234567.

Clr. Jones added: "The council is determined to stop the problem of dog fouling in Carmarthenshire and improve the environment for both residents and visitors."