With the UK brimming with beautiful towns and villages and its residents discovering more of what the UK has to offer, Welsh cottage company FBM Holidays have conducted research into the prettiest towns and villages across the UK to add to your growing bucket list.

Having reviewed over 160 places across the UK to collate the data, covering both towns and villages, the results show that Keswick in the Lake District is the prettiest town with Tenby in West Wales and Salcombe in Devon also making the top three. Castle Combe came in as the prettiest village, with Portmeirion in North Wales and Beaulieu in Hampshire also hitting the top spots.

The top 10 prettiest towns in the UK are: Keswick, Lake District, Cumbria; Tenby, Pembrokeshire; Salcombe, Devon; Cirencester, Cotswolds, Gloucestershire; Bamburgh, Northumberland; Whitby, North Yorkshire; Rye, East Sussex; Bakewell, Peak District, Derbyshire; Aberaeron, Ceredigion; Burford, Cotswolds, Oxfordshire.

Each town and village was scored on multiple ranking factors, including how many awards it has, the number of Instagram hashtags, how many times it featured in articles featuring ‘UK’s prettiest places’ and ‘UK’s prettiest towns and villages’, local National Trust sites and the number of Google images.

Shannon Keary, PR and communications manager at FBM Holidays, commented: “We’re so proud to have such stunning towns and villages right here in the UK. Whilst cities are so often highlighted for their Instagrammability, it’s been a pleasure to shine a light on some of the smaller locations which are just breathtakingly beautiful.

“The data has been really fascinating to analyse, and it’s great to see much-loved Tenby has made the top 10 alongside so many other gorgeous places. We hope that this will inspire everyone to experience the breathtaking scenery on offer right across the UK.”

Find out more about the UK’s prettiest towns and villages in our blog.

*Data was collected by FBM Holidays during June 2021.