A Pembroke Dock opticians has launched an exclusive technology, which uses facial recognition to help customers choose frames that suit them best.

Frame Styler, the virtual try-on technology, comes as new insights reveal the average Brit’s confidence peaks at 30.

The software takes a 3D scan of a customer’s face before suggesting a selection of glasses best suited to their face shape, age and gender, and uses their purchase history to marry the results with the latest trends. Designed by Specsavers, it aims to give specs wearers the confidence to find the right style frames for them, allowing them to see how they look wearing glasses from every angle and how others would see them, too.

The opticians has teamed up with pop star and style icon Louise Redknapp to launch the findings of the Specsavers Confidence Scale and Frame Styler.

Louise said: “For me, Frame Styler represents the future of shopping. I’m a mum-of-two – I don’t have time to spend hours trying things on! Frame Styler meant I had all the options right in front of me and could quickly create a shortlist of the frames I liked the most.

“It also meant I tried on styles and colours I previously would have never gone near in a million years – and guess what? I loved them all!”

The Confidence Scale also found that two fifths (38 per cent) of British people wish they had a better sense of style. Despite this, two thirds of those surveyed admitted they stick to the same fashion styles, while 20 per cent aren’t sure what suits them. Of those surveyed, just 15 per cent of 45-55 year olds and nine per cent of people aged 55 and above admitted they feel confidence in themselves.

Louise added: “I’m not surprised that people suffer with low self-confidence with the rise of Instagram, Twitter and selfies, it’s easy to doubt yourself or compare yourself to other people. But for me beauty and confidence comes from you being you in so many different ways – be bold and positive and always shine bright.”

Andrew Williams, store director at Specsavers in Pembroke Dock said: “The Specsavers Confidence Scale shows that people want to branch out with their style choices but confusion over what suits them and lack of confidence is holding them back.

“We wanted to make it easier for them. Our Frame Styler technology uses an image of the face to work out what styles are best suited to any face shape.

“As our glasses are arranged into three distinct categories – whisper, talk and shout – we hope the new tool might even help inspire our customers to experiment and broaden their perspective on what styles work for them.”

To find your nearest store, visit the website www.specsavers.co.uk/stores.