West Wales agricultural machinery specialist Gwili Jones has announced the expansion of its New Holland territory into Pembrokeshire, strengthening the sales, parts and service support available to farmers and rural businesses across the county.

The expansion builds on many years of supporting customers throughout Pembrokeshire and represents an important milestone in the company's continued growth across West Wales. The appointment formally extends Gwili Jones' existing New Holland territory and reinforces its long-standing commitment to customers across the region.

As a family-run business with deep roots in the agricultural industry, Gwili Jones has developed a reputation down the years for providing dependable machinery sales and aftersales support backed by a team that understands the needs of farming businesses throughout the region.

The move comes at an exciting time for the company, which will celebrate its 80th anniversary in 2027. As part of its long-term investment in the area, plans are progressing for a future operational base in Pembrokeshire, which is expected to become a key part of the company's anniversary celebrations next year.

The expansion will further strengthen local access to New Holland machinery, parts and service support, helping ensure customers across Pembrokeshire continue to benefit from responsive, locally delivered support when they need it most.

Gruff Davies, Partner at Gwili Jones, said: "Pembrokeshire has always been an important part of our business and we're proud to have supported customers across the county for many years.

“This expansion is a natural next step and reflects our long-term commitment to the farming community in Pembrokeshire and across West Wales, while continuing the legacy established by my grandfather nearly 80 years ago,” he added.

The expansion reflects Gwili Jones' continued investment in West Wales agriculture and comes as the family-run business prepares to celebrate 80 years of trading in 2027.