After a two-year break, the 2026 Visit Pembrokeshire Croeso Awards, will be back this year.

The prestigious awards which are designed to showcase and celebrate Pembrokeshire’s tourism and hospitality sector, highlighting the outstanding work of those businesses that go above and beyond to deliver an exceptional visitor experience.

Organisers are thrilled to announce that celebrity Colin Jackson CBE, Welsh silver Olympic medallist, will be hosting the event as compère.

This year, the awards will take place on Thursday October 29 and feature 17 categories including ‘Best Hotel’, ‘Best Place to Eat’, ‘Accessible & Inclusive Tourism Award’ and ‘Rising Star’.

At the heart of the Awards, is the partnership between Pembrokeshire College and the Celtic Collection; a collaboration offering students a rare opportunity to gain real-world experience in a live event environment, learning from front-of-house teams and event specialists whilst planning and delivering the live event.

Through the Celtic Collections expert mentoring, together they will stage an evening that celebrates the best of Pembrokeshire tourism while highlighting and up-skilling the next generation of industry talent emerging from Pembrokeshire College.

Category applications can now be made on the Croeso Awards pages at: www.visitpembrokeshire.com

Applications close on March 31 with the subsequent Shortlist announced on July 1. Additionally, the Visit Pembrokeshire team will be running application guidance sessions every Wednesday throughout February from the Bridge Innovation Centre, Pembroke Dock.

Emma Thornton, CEO of Visit Pembrokeshire said: “We are very excited to be launching our 2026 Croeso Awards building on our 2024 event through working in partnership with Pembrokeshire College and the Celtic Collection.

“We’ve taken the deliberate step to launch three months earlier than in previous years. By doing so we hope this will encourage more entries making it much easier for businesses and organisations to submit entries well ahead of the busy spring summer season. If you haven't entered the Croeso Awards before, please make this the year that you do!”

Please contact: [email protected] for more information.