Yesterday (Thursday) was the 10th anniversary of the disappearance of James Nutley from Caldicott, who disappeared from Tenby whilst on holiday with friends.

At the time, James was on a golfing holiday, with a group of friends, and that evening on Sunday, October 24, 2004, they went out in town, but at about 11.40 pm James left the group at the Prince of Wales in Upper Frog Street and headed back alone to his hotel, The Giltar on The Esplanade, and has not been seen since.

Despite local searches and appeals for information, James's whereabouts remain a mystery.

"There is great concern for his safety as his disappearance was completely out character," said a spokesperson for the the UK-based charity Missing People.

"His family and friends are extremely anxious for news of James' wellbeing and urge anyone who may know something to come forward," they added.

James is 6ft 2in tall, of medium build, with short, brown hair and blue eyes. When last seen he was wearing a white top with blue sleeves and blue jeans.

His family travel down to Tenby every year on the anniversary of him going missing and also on August 16 the date of James's birthday to continue their campaign for his search.