Staycation figures are buoyant - with half the population taking holidays in the UK in the last year and nearly eight out 10 saying they’ll be doing so again this year.

With such confidence in the self-catering market growing, local company Powells Cottage Holidays relaunched its Saunderfoot base with a makeover just in time to welcome summer visitors.

“It was time to spruce up our shop!” said Nicola Hurst, property manager of Powells; “ and we are all delighted with the result. We have already had lots of compliments from local business people and tourists alike.”

The company has been based in the village since 1965 when it was first established by the late Joan Powell. Now part of The Original Cottage Company, Powells is the major sponsor of Saundersfoot’s New Year’s Day Swim and is very much an established business on the thriving Saundrsfoot High Street.

“It’s really important to have a local office for both our property owners and our holidaymakers to be able to pop into or call” said Tom Ellis, director of Powells Cottage Holidays.

“The office now has a lovely holiday look and feel and we are very pleased with it. With the fantastic weather we had over the May Spring Bank Holiday, we have never seen Saundersfoot so busy; brilliant news for the high street and local businesses like us. Please do pop in and see us when you are next passing.

“The travel industry has had a fundamental shift to online in the last 10 years and Powells has adapted accordingly. With a new responsive website, we have already had just under 500,000 page views so far in 2016 and we are looking to build on this further.

“With over 60 per cent of bookings coming online, it is more important than ever to have a progressive digital strategy whilst making sure you still have local, friendly team members to help those who prefer to book in person or over the telephone.”

With the UK holiday market looking buoyant, Powells Cottage Holidays has big plans to grow the portfolio and customer base in the next 12 months and are optimistic about the future.

Powells are currently recruiting new property owners and the Saundersfoot team would love to speak to you if you are considering holiday letting.