Activate West Wales, a regional partnership which is working to increase participation in sport and engagement in physical activity, has launched Replay – a campaign to recycle sports kit across the region.

Activate West Wales has partnered with Loopeto, a sustainable reuse platform that is already being used by Welsh sport National Governing Bodies, sports clubs, individuals and community groups, to create a circular sports economy across the region.

Funded by Admiral, through the Wales Sports Association Sustainability in Sport Grant, local sports clubs, players and parents from Pembrokeshire and Carmarthenshire will be invited to open a ‘shop’ on the Loopeto platform, where they can upload any unwanted sports kit or uniform which can then be sold or swapped online.

The platform makes it easy for those who run sports clubs, and its players to donate, sell, or buy pre-loved kit rather than sending it to landfill – allowing the kit to be Replay-ed again.

Many families across West Wales struggle to afford the kit needed to get active or get their children involved in sport - Replay aims to change that. It is estimated that around 454 tonnes of sports kit end up in landfill each year, equating to around 32,400 tonnes of CO2 equivalent - the same carbon footprint as 32,400 London buses.

Jamie Rewbridge, CEO of Activate West Wales, said of the initiative: "We're committed to making West Wales an active region where everyone can enjoy sport and getting active.

“We hope that it will also help families who might be struggling financially to get the kit they need for their children, or even the parents in the family, participate in sport, consequently helping to build a more inclusive sport community across West Wales."

To find out more or get your club involved, visit https://activate.wales/replay/