The team that brought Wales and Pembrokeshire the Ironman have done it again!

Activity Wales Events, headed up by Matthew Evans and Scott Powell, have confirmed that Fishguard will be the location of the world qualifier for the UK Ocean Lava Middle Distance Championship on Saturday, August 2.

Fishguard will line-up alongside Madrid, Gran Canaria and Denmark, with a potential of Hong Kong, Holland and the Ukraine being added to the race list later in the year.

A total of 24 athletes will qualify for the grand final in Lanzarote, to be held on November 8, 2014.

Matthew Evans said: "Pembrokeshire is the perfect destination for a world class middle distance race and we have pushed hard not only to drive quality of experience for athletes and supporters at races, but also value. I truly believe the triathlon world is looking for a new brand to fall in love with.

"Pembrokeshire has really embraced our races and it gives us all enormous pleasure to bring this new series to North Pembrokeshire. Last year's Wales Triathlon was the springboard and the welcome we received from the local community, the athlete and supporter experience was incredible and so many athletes have already returned for a break as a result of visiting the area for the first time."

Scott Powell, of Activity Wales Events, added: "The race that takes in St. Davids and the cathedral, Trefin, Mathry and the towns of Fishguard and Goodwick, I think shocked a lot of people. Not only for the beauty of the course, but the crowds that spilled out onto the course too! Communities are vital to securing races like this, so I guess this one is down to the people of North Pembs.!

"Ocean Lava Wales will have a very fast swim and bike course, but the run will be tough. Our courses always reward every discipline and Fishguard will be no different. The winners will be athletes who are strong in all three disciplines, not so much a master of one."

Kenneth Gasque, Ocean Lava CEO, commented: "What Activity Wales Events have done in Wales is incredible and the atmosphere and the way they deliver races is very refreshing to see. Ocean Lava is about delivering value and a world class experience and we are confident that Wales will deliver the UK qualifier to unrivalled standards in the UK. I will be there and it will be fantastic to catch up with friends new and old on the start of this very exciting journey."