Saundersfoot is key in welcoming Ironman Wales, attracting thousands and boosting local tourism. However, concerns from residents along the route, are also being addressed in recent meetings between local county councillors and Pembrokeshire County Council officers, ahead of this year’s event.

An agreement, securing the triathlon competition for Pembrokeshire for up to the next five years was recently backed by the Local Authority’s cabinet.

Since 2011, the annual Ironman Wales event sees road closures and parking restrictions for many parts of the south of the county, as thousands of athletes compete in a gruelling 2.3-mile swim, 112-mile bike ride, and 26.2-mile run.

The event has grown into a major fixture on the international triathlon calendar, attracting athletes and spectators from across the world to Tenby and its surrounding area.

At the recent meeting of Pembrokeshire Council’s cabinet, members supported the recommendation to enter into the Host Agreement for 2027-2029, with the option to extend for a further two years for 2030-2031.

Recently, Saundersfoot south ward county councillor, Cllr Chris Williams attended a meeting with PCC’s Public Realm Manager Marc Owen, and officers, along with the organisers of Ironman to discuss feedback following the Saundersfoot section of the 2025 event.

“This section attracts around fifteen thousand visitors through Saundersfoot, St Brides Hill, Rushy Lake, Broadfield Hill, and up to the New Hedges Roundabout. This is also an incredible boost for local tourism and the village economy,” remarked Cllr Williams.

“I am a strong supporter of Ironman Pembrokeshire. Having such a world-renowned event on our doorstep is a real accolade for our area.

“Hosting the event on a Sunday at the end of September, which extends the summer season and provides a significant boost to local businesses and creates a day of celebration for residents and visitors alike.

“The bike course has just been ranked second in the world, showcasing the beautiful scenery on the course and supported from the stunning location of Tenby.

“Saundersfoot plays an important role in welcoming competitors and spectators alike, with hospitality venues, live music, BBQs, and cheering crowds creating a truly vibrant atmosphere.”

Cllr Williams said that sections such as the descent from Amroth, Wisemans Bridge, Coppet Hall, and the climb up ‘Heartbreak Hill’, Rushy Lake, and Broadfield Hill, have become ‘iconic’, drawing spectators and creating a real Tour de France-style spectacle.

But he said, while the event brings enormous benefits for tourism and local businesses, it also must be ensured that residents’ concerns are listened to.

Key issues raised at the recent meeting, include rubbish along the route, access to toilet facilities, and maintaining safe conditions for both athletes and spectators.

“Safety is paramount, particularly for participants who need sufficient space to overtake and complete this challenging course,” continued Cllr Williams.

“The recent meeting was extremely positive, and further discussions are planned. I am already working with local groups in the village to support litter management and ensure the area is left as it was found, minimising inconvenience for residents.

“Adequate facilities and clear communication with the community will be a priority.

“By working together with PCC, event organisers, and the community, we can ensure that Ironman Pembrokeshire continues to thrive while respecting and supporting the needs of local residents,” he added.

This year’s Ironman Wales/Pembrokeshire which is sold out, will take place on Sunday, September 13.