Tenby has failed in its bid to retain the title of the best floral small town in Wales.
Hailed as the floral seaside resort in the country, after lifting the Wales in Bloom crown for a record-breaking 12 successive years, the number 13 has proved unlucky for the town, who failed to make the awards in this year's competition.
"We are obviously disappointed that after so many years of winning our category, we have been unsuccessful," said the town's Mayor, Clr. Mrs. Caroline Thomas, after the results were announced on Tuesday.
"The competition has caught up with us; It is time for us to raise our game and we aim to be back on top form next year," she added, offering warmest congratulations to Abergavenny, this year's winners.
Although there was no Bloom success in Tenby, which has won its title more than any other entrant since the competition began in the 1970s, months of hard work planting, weeding and watering flowers has paid off elsewhere around South Pembrokeshire.
Sardis Parks and Gardens came up smelling of roses and took top spot in the community environmental improvement scheme class.
"It is a wonderful achievement," said one of the group members Dennis Hewitt.
"Everyone helps each other and we are all delighted with our success."
Fellow resident, Rosemary Irvine added: "We have been told that the judge had no hesitation in awarding Sardis first place, particularly with regard to the effort involved."
There have also been floral celebrations in Saundersfoot and Penally where merit awards in the small country town section and the large village class were won respectively.
Chairman of Saundersfoot Community Council, Clr. Mrs. Rosemary Hayes MBE hailed the success as a "wonderful effort by the community", while in Penally, community council chairman, Clr. Barry Jenks was "chuffed to bits" with this week's news.
In addition, Well Park Caravan Park at New Hedges, scooped second prize in the caravan, camping and holiday home sites section for 50 to 100 units.