'Tenby United Rugby Club needs you' - so says the advertisement alongside this article.
And as such, a rallying cry is now going out to all those interested in rugby in Tenby to get behind the club in an effort to lift it out of the doldrums.
As the club has slumped on the playing field, with relegation from division two of the National League last season, so interest has also waned dramatically on the Heywood Lane terraces and behind the scenes.
In fact, at a poorly attended annual general meeting on Monday, only a nine-man committee could be formed from those people present, although 14 places are available.
No chairman has yet been appointed either, although it is hoped one will be announced this coming Monday.
"It seems that lots of people have plenty to say, but no one is prepared to come forward and help. We would welcome them if they would," said committee man and last season's vice-chairman, Derek Lloyd.
"The stark truth of the matter is that the club has spent too much money on trying to stay in division two," he stated. "What we now need, both from a rugby point of view and on the social side, are people with expertise who are prepared to offer their help and do some work. A 100-year-old club deserves that sort of support.
"There must be people within the town with business acumen and skills who could help the club. It wouldn't take up too much of their time."
An appeal is also going out to all players to show their support for the club, at a time when it has seemingly never needed it more - although it looks like the 'professional' days are over, for the time being anyway.
"We can't afford to pay wages anymore, we have no sustainable income to back it," explained Mr. Lloyd."
Instead, it seems players will receive expenses - and "a win bonus, if finances pick up."
A players meeting is now being called at the club on Wednesday, July 25, and it is expected that a new club captain will be appointed then.
Mr. Lloyd was unable to comment to any great extent on the playing side of things, but it appeared that there was good support from players, and Gary Price was staying on as coach.
Another spokesman said that the plan was to field a team of mainly Tenby-based players, but any other county players looking to play at a higher level would also be welcome.
"We need a rallying cry for the boys to come back," he stated, "players who perhaps couldn't get into the first team and decided to pack it in.
"We will be going back to the old system of the first team being fed by players from the seconds, not by outsiders."
Coaches and team managers are also required, so if you are interested in helping to preserve the future of rugby in Tenby, show your support by attending the meeting on Wednesday, July 25. It starts at 7.30 pm.