Fourcroft Hotel in Tenby has been rated Best Overall 3* Hotel in the UK.

The award was given by Irish coach tour operator, CIE Tours International, which recognises the quality of the UK’s hotels and visitor attractions by awarding a merit award to those who have received a greater than 90 per cent customer satisfaction rating.

Last year, the company introduced ‘Gold’ awards for the best performing tourism provider in a number of categories and The Fourcroft Hotel scooped the Best Overall 3*, meaning that they were judged best in the UK by the 12,000 visitors CIE brought to the UK last year.

CIE launched its UK awards four years ago, replicating its long running awards in Ireland. Since then, the numbers of venues and attractions achieving a higher than 90 per cent satisfaction rating in the UK has grown from 32 to 59.

Elizabeth Crabill, managing director of CIE Tours International, commented: “We anticipate that demand for our UK tours will grow considerably this year, demonstrating the significance and growing appeal of Britain’s heritage to visitors.

“Our awards are well recognised and hugely respected in Ireland,” she continued, “and it is gratifying to see that the same has happened so quickly in the UK. The increase in the number of awards reflects how providers have embraced our quality focus and that overall quality levels are increasing, which is great for our customers and the overall industry. Our visitors from North America are accustomed to very high levels of service in hospitality and to achieve an above 90 per cent rating from them is very meaningful.”

As a result, CIE has introduced its ‘gold standard’ award that recognises the best supplier in 10 categorie,s including Best 3* Hotel.

CIE Tours brought 12,000 visitors to the UK in 2015, accounting for 100,000 bed nights. The company is working with 200 tourism partners across the country.