A local businessman has recently been named director of international marketing for a multi- million pound company. Martin Davies and his wife Pam run Dur-A-Shield Ltd, the sole UK importer and distributor for Dur- A-Shield International Inc products. Dur-A-Shield provides the ultimate solution to the problems of roof deterioration, dirt, fungus, mold and mildew regrowth, with a range of products available. Martin, who is originally from Porthcawl, and Pam, a local girl from Stackpole, have been in business since 1987. They moved back to the Pembrokeshire area 12 years ago and now run Dur-A-Shield from their family home in Manorbier, with a unit also located in Pembroke Dock. Since taking on the dealership last year, the couple have seen the business go from strength to strength, having the exclusive rights to the products of Dur-A-Shield, which has been established in the United States as a multi-million pound organisation since 1989. "What we have achieved in a short period of time is nothing short of remarkable and I'm very proud to have taken the position of director of international marketing for Dur-A-Shield," said Martin. Dur-A-Shield also has several dealerships throughout the UK ranging from the South Coast through to Yorkshire. Dur-A-Shield is a transparent polymer protective surface shield that bonds to the microscopic pores of a roof's surface. Dur-A-Shield's state-of-the-art polymer coatings will prevent bacterial/fungicidal growth and keep your home looking beautiful for up to 15 years - guaranteed! Before Dur-A-Shield, the only alternative an owner had to maintain their home investment was yearly, or in some cases, bi-annual pressure roof cleaning. Dur-A-Shield's coatings provide surface preservation and protection as well as exterior maintenance prevention for your home, office, shop, commercial building, caravan and virtually every other surface that you can think of. The coatings penetrate the surfaces, providing weatherproofing and reflectivity of the sun, as well as protection against dirt, salt, grease, ultraviolet radiation, acid rain, mildew, mold and fungi. Two other products from the Dur-A-Shield range that have unique capabilities include: ST-1000 Non-Slip Solution - a unique product used by national restaurant and hotel chains, nursing homes, hospitals and other businesses to reduce slip/fall accidents, throughout the United States. ST-1000 provides - • Proven slip resistance on any hard mineral surface such as porcelain, concrete and tile. • It can be applied to any hard mineral surface such as concrete, tile, terrazzo, cement, porcelain, etc., creating an invisible tread-like pattern that increases the coefficient of friction. • It actually interacts with water to create friction for sure, safe footing. • It is environmentally safe, biodegradable and neutralises after application with ordinary tap water. ST-1000 Non-Slip Solution is now available exclusively through Dur-A-Shield Ltd in the UK. Everclean Solution for windows - life's just become a little easier; now windows can clean themselves. Everyone likes clean windows, but nobody likes cleaning them. Now, thanks to an innovative technology, they can have it both ways. An after- market spray-on transparent film has been developed that allows end-users to create windows that are virtually self-cleaning. The technology is not new, but its application in the field as a glass window coating for residential, industrial and commercial buildings is unique. Now a substance widely used in other industrial products -titanium dioxide (Ti02) - is at the heart of this new coating that makes self-cleaning windows a reality. Together with peroxotitanic acid, a powerful oxidizing agent, these two primary ingredients create a microcrystalline self-cleaning coating on the glass surface. Then, all a window needs to self-wash is sunlight and rain. Since UV light is abundant even on cloudy days or in shaded areas, this process works non-stop throughout the day. EverClean prevents mould and mildew and won't crack, peel or discolour over the life of the coating. The product offers long-term and effective low maintenance on windows, external doors, enclosed lanais, conservatory roofs and many more diverse glass surfaces in residential and commercial applications. Most importantly, the coating lasts for up to 10 years and is eco-friendly. This remarkable and innovative technology is now available in the UK exclusively through Dur-A- Shield Ltd. For more information on Dur-A-Shield Ltd and all enquiries, contact 08452 573720 or view the website at http://www.dur-a-shield.co.uk">www.dur-a-shield.co.uk