In light of concerns that continue to be raised over business rates, one of Saundersfoot’s county councillors has highlighted the importance of the seaside village’s independent and tourism-related businesses, and how vital they are to the local economy and community.

Around the festive period, a meeting was held at the Hean Castle Inn regarding rateable values and the impact on local businesses.

The forum provided an open space for hospitality, retail, tourism, leisure, and independent operators to discuss the upcoming changes to business rates and the potential implications for their operations.

Cllr Chris Williams attended discussions, along with fellow Saundersfoot county councillor, Alec Cormack, and local Senedd Member, Samuel Kurtz who chaired the meeting.

The purpose of the meeting was to highlight how the forthcoming revaluation in April 2026 could affect businesses across Pembrokeshire, with towns and villages like Saundersfoot impacted, particularly in the hospitality and tourism sectors, where the majority of properties could see an increase in their rates.

Once the rateable value is established, by the Valuation Office Agency (part of the government), the County Council applies a multiplier to determine the business rates payable.

Cllr Williams said: “Business rates revenue supports local services, including waste collection, roads, schools, social care, and community facilities, with a portion shared by the Welsh Government to ensure fairness across councils.

“During the meeting, however, it became clear that many business owners do not feel the current system is fair or transparent.

“There was confusion about how rates are calculated, and concern was raised that similar properties, similar in size, frontage, or use, can have significantly different business rates.

“For example, one owner who invests in their property, maintains it to a high standard, and carries out necessary repairs could face a much higher rate increase than an adjacent property of similar size and appearance that has been poorly maintained.

“Many felt this is an inequitable system, and it is a source of significant frustration.

“From my perspective, Saundersfoot has seen remarkable progress over the last twenty years, with substantial local investment and a thriving independent business community that supports the village and the wider Pembrokeshire tourism economy.

“Local businesses not only provide services but employ local people and strengthen community spirit. The current economic climate, with rising energy costs, wages, national insurance, and supply costs, is already placing immense pressure on independent businesses.

“Additional significant increases in business rates, risk undermining the progress Saundersfoot has made and could lead to closures, which would negatively affect the village, its residents, and its appeal as a destination.”

Cllr Williams said it is ‘essential’ that Welsh Government considers the challenges faced by small and independent businesses and provides meaningful support to ensure they can continue to thrive.

He added: “Empty shops and closed businesses would have a lasting detrimental impact on the local economy and community wellbeing.

“The voices of these businesses must be heard, and the system of rateable values and business rates should be transparent, fair, and supportive to allow continued growth and investment.”