The launch of the 2014 Saundersfoot New Year's Day Swim took place at the St. Brides Spa Hotel this week.

During the event, the 2014 shirt was also unveiled and Charlie Shivers was there to welcome this year's sponsors.

The 2014 swim will be the village's 30th and over recent years the swim has gone from strength to strength raising in the region of £450,000 for charitable and worthy causes.

Last year attracted a record 1,700 swimmers raising over £34,000.

Martyn Williams, chairman of Saundersfoot Festivities, said: "The 2014 swim marks an important milestone in the swim's history. The NYDS shirt has become an integral part of promoting the swim. I am delighted with this year's sponsorship. The financial support is vital for the future of the swim. It will also ensure that every penny raised by the swimmers will be allocated to their nominated charities. The generosity which the businesses have shown towards the sponsorship of the swim has been very much appreciated."

Saundersfoot Festivities would like to thank St. Brides Hotel and Spa once again for their generous hospitality.

The 2014 swim shirt is now on sale at Evans' Newsagents, Saundersfoot. This year's shirt is made by Canterbury. All profits from the shirt will be donated to charity.

2014 swim sponsors: Powells Cottage Holidays, N. D. Toy & Partners Independent Financial Advisors & Mortgage Brokers, Sunnyvale Holiday Park, The Signbox, Princes Gate Spring Water, Molson Coors, Folly Farm, Silcox Coaches, Sub-Urban Sports Shop, Saundersfoot Pleasure Boats, Sue's Pantry, Shoreline, Wogan Guest House, Tenby Glass and Neil Finlay Cars.

For further information, please view the swim's website http://www.saundersfootnyds.co.uk">www.saundersfootnyds.co.uk or follow Charlie Shivers on Facebook. The 2014 swim will start at 12.30 pm.