A seaside business with a difference is up for sale with the freehold and trading rights of Saundersfoot beach being put on the market for £250,000.

Estate agent RK Lucas and Son said the beach, part of the Pembrokeshire Coast National Park, is one of the most-visited tourist destinations in Wales and has a blue flag status for its high environmental quality.

The property comprises of 2.2 acres of beach, together with three access lanes/slipways/footpath, affording direct access for vehicles and pedestrians from the public highway, and a small building with electricity, water and private toilet facilities.

Chris Hunter, commercial director for RK Lucas, said: “We have already had a huge amount of interest in the property.

“It is a very attractive purchase for someone wanting a lifestyle where they are working the summer season.”

The vendors are seeking offers in the region of £250,000 (no VAT) for the property and business/goodwill.

Business assets such as beach equipment, like sun loungers, parasols, wind breakers, and hot food catering trailer, are available to be purchased separately following negotiations with the owners.

Owner Mr. Adrian Alford, originally from Hereford, who has run his family beach business for 10 years with his wife Nicola and son Toby, said it was a ‘beautiful place’ to work with ‘absolutely stunning’ views.

“We have done 10 years now and it will be nice to see another young couple take it on with the energy and vitality it needs,” he remarked.

The beach is open to written tenders until September 14.