A retrospective planning application for a Tenby bar’s decorative signage looks set to get the thumbs up next month, despite the town council disapproving of the proposal.

The signage application for Bar 10, a Grade II listed building on St Georges Street, within Tenby conservation area, is set to go before members of Pembrokeshire Coast National Park’s development management committee next month

Retrospective listed building consent is being sought for the retention of the decorative signage on the public bar frontage - with the design comprising of individually pinned metal sequin-like disks to the fascia, incorporating a simple central ‘10’ logo.

When discussing the proposal recently, members of Tenby town council recommended refusal for the application, with one councillor calling the signage ‘cheap, nasty and garish’.

However, Tenby Civic Society’s planning committee welcomed the frontage design - stating that they felt the fascia was unusual, giving the premises an identity, regarding it as ‘discretely exotic’.

National Park case officer and building conservation officer Rob Scourfield has recommended approval for the application in a report set to go before PCNPA’s development management committee, stating that the proposed scheme is considered to be ‘in keeping with the character’ of the listed building, and its setting in terms of design and form, and as such, can be supported subject to conditions.

“The signage is unusual and may be regarded as quite innovative, whilst not altering the detail or form of the shopfront,” commented Mr. Scourfield.

“The fascia lettering is regarded as being within the spirit of the Authority’s supplementary planning guidance in terms of the individually applied lettering and the avoidance of standardization.

“The proposal is considered acceptable in terms of preserving the architectural and historic character of the property,” he continued.

The application is set to be determined at a meeting on September 5.