Pampering came full circle at the weekend with the opening of the first Andrew Price Lifestyle 'Beauty' salon in the very location he began his hairdressing empire 16 years ago.
Lifestyle is yet another venture for Andrew, who, by relocating the salon in Tenby nearly two years ago, left an opening at the Mews which was ideal to meet the growing demands of customers for other aspects of hair and beauty.
Andrew has outlets in Haverfordwest, Carmarthen, Llanelli and Swansea, and sees the future as enhancing all aspects of the beauty industry. Treatments on offer include St. Tropez tanning, various aromatherapies, together with make-up and other beautifying treatments that modern individuals have come to expect.
Andrew and business partner Tracey Graham have teamed up with beauty suppliers ESPa to ensure Lifestyle's clients will receive nothing but the best.
"Most places are going into the all-day spa business, but we are going back to basics and want to offer our customers the quality in our beauty treatments they have come to expect from our hair salons," said Andrew.
Andrew also boasts of "high standards in more ways than one, with state of the art computer systems that will remind you of your next day appointment via text, e-mail or just a friendly 'phone call which fits into, all our Lifestyles."
Andrew and Tracey plan to bring the Lifestyle experience to all towns' where Andrew currently has hairdressing salons, but for the moment they are focusing on ensuring their clients receive a truly unforgettable experience in the Tenby Mews salon.
"In this business the only thing that matters is the clients, and they are never wrong," said Andrew, "and even when they are wrong, they are right."
Andrew was also proud to announce success in achieving a finalist place in this year's British Hairdressing Business Awards for the training of all staff within the group.