Efforts are underway in Saundersfoot to enhance parking clarity with new signage, addressing confusion between public and private land along Milford Street.

Over the winter period, county councillor for the seaside village’s south ward, Cllr Chris Williams said that he has been contacted by a number of residents, and visitors to the village, alongside members of Saundersfoot Community Council regarding concerns with the short-term stay car park situated on Milford Street.

“The concerns raised relate primarily to fixed penalty notices being issued to motorists who have briefly used the access route to turn around or parked outside the double yellow lines before rejoining the public highway,” he explained.

“A key issue highlighted is confusion over where the public highway ends and where the private car park begins. Residents are totally unaware that the access route by the side of the car park is also private land and owned by the car park operator.”

In response, Cllr Williams said that he has engaged directly with the car park operator to raise these concerns and to explore practical ways to improve clarity.

“The intention is not to challenge enforcement, but to ensure that all motorists, particularly visitors unfamiliar with the area, are given clear guidance to avoid unintentional breaches,” continued Cllr Williams.

“I suggested that a clearer visual distinction at the entrance, such as improved signage, or other practical measures, could help reduce confusion and prevent further issues. This is especially important as we approach the busy summer season, when visitor numbers are expected to increase.

“I am pleased to confirm that the operator responded positively, reassuring me that the site has been fully assessed and is compliant with the relevant Code of Practice, with all signage installed to required standards.

“Importantly, they have acknowledged the concerns raised and are open to reviewing the site further to enhance clarity for drivers.”

Cllr Williams said that this constructive approach was very welcome, and he will continue to work closely with the car park operator to ensure any practical improvements are implemented.

“Clear signage and public communication will be key to helping residents and visitors understand the boundary between the public highway and private land, reducing confusion and improving the experience for all,” he remarked.

“I am particularly pleased that the car park operator was very understanding of the concerns raised and was committed to ensuring that everything is clear, transparent, and fair.

“We will be meeting on site to review the arrangements. Our priority is to support both residents of Saundersfoot and visitors who may be unaware of where the highway finishes and private land begins, ensuring a safe and positive experience for everyone.”

Cllr Williams said that he also had cause recently to speak with Pembrokeshire Council’s senior traffic and safety engineer regarding pavement parking, after residents shared images showing pavements completely blocked, forcing people on to the road.

“The locations identified will now be monitored, with enforcement action taken where needed, especially to protect those with mobility or visual impairments,” he added.