The launch of the 2017 Saundersfoot New Year’s Day Swim has taken place at the St. Brides Spa Hotel. During the event, the 2017 shirt was also unveiled and Charlie Shivers was there to welcome this year’s sponsors.

The 2017 swim will be the village’s 33rd and over recent years it has gone from strength to strength raising thousands and thousands of pounds for charitable and worthy causes. Last year attracted over 1,500 swimmers raising over £40,000.

Martyn Williams, chairman of Saundersfoot Festivities, said: “The swim is an important date in the calendar for the village. The NYDS shirt has become an integral part of promoting the swim. I am delighted with this year’s sponsorship.

“The financial support is vital for the future of the swim. It will also ensure that every penny raised by the swimmers will be allocated to their nominated charities. The generosity which the businesses have shown towards the sponsorship of the swim has been very much appreciated.”

Saundersfoot Festivities would like to thank St. Brides Hotel and Spa once again for their generous hospitality, as well as Gareth Davies Photography.

The 2017 swim shirt is now on sale at Elements of Pembrokeshire, The Strand, Saundersfoot. All profits from the shirt will be donated to charity. To find out more information about the swim, please visit the website www.saundersfootnyds.co.uk or follow Charlie Shivers on Facebook and Twitter @CharlieShivers

2017 swim sponsors: Powells Cottage Holidays, N. D. Toy and Partners Ltd., ‘Your Financial Solutions Partner,’ Scaffold 2000, Sunnyvale Holiday Park, Tees ‘R’ Us, Tojaz, of Saundersfoot, Princes Gate Spring Water, Elston Construction, Folly Farm, Edwards Coaches, Sue’s Pantry, Saundersfoot Pleasure Boats, 1 Formula Fitness, Tenby Glass, Synter BMW, Lewis, Lewis & Co Ltd, Neil Finlay Cars and Pembrokeshire Tyres.