Plans for works at Lamphey Hall Hotel to address changing consumer trends, which the applicants say has left a part of the business “unsustainable,” have been submitted to the Local Authority.

In an application to Pembrokeshire County Council, AA House Ltd, through agent Argent Architects, seeks permission for a partial change of use of Lamphey Hall Hotel, Lamphey, reducing the area given to catering facilities in favour of a new two-bed residential apartment.

The building is believed to date from the 19th century, constructed originally as a rectory.

Tucked away on the far South-Western corner of the Welsh coast, and nestled in the village of Lamphey, near Pembroke, the hotel, a former rectory, enjoys an idyllic setting with award-winning beaches and picturesque national park walks nearby.

A supporting statement says: “The hotel currently offers an in-house carvery to support its accommodation facilities, albeit accessible to the public. Current consumer trends have meant however that guests have preferred to explore dining options in the wider area, rather than opting to eat where they stay.

“As a result of the above, the in-house catering facilities have become unsustainable, with negligible uptake giving a net financial loss.

“Considering this, the applicant seeks to scale these back to simpler breakfast facilities and use the resulting space to create rental residential accommodation in the form of an additional two-bedroom apartment. The remaining operations in the hotel will support those employed at the site.

“With the proposed alterations being entirely internal, the visual impact of the scheme is neutral. The partial adjustment to the function of the building is secondary to its main purpose and will not alter the way in which it has been enjoyed by the public.”

The application will be considered by county planners at a later date.