Welsh rugby internationals Stephen, Mark and Dafydd Jones are the latest sporting celebrities to don the new 2010 Saundersfoot New Year's Day Swim shirt.
Charlie Shivers met with the trio this week at Parc-y-Scarlets, the home of the Scarlets.
Martyn Williams, chairman of Saundersfoot Festivities, said: "To have sporting celebrities endorsing and helping advertise the swim gives it a massive boost.
"The Scarlets were only too happy to offer their help, for which we are extremely grateful."
Martyn added: "It was very pleasing that they knew about the swim already, which just goes to show how far the event reaches across West Wales, but they didn't volunteer to go in, although fellow Scarlet Dominic Day has shown a keen interest!"
The 2010 shirt is now on sale at Evans' Newsagents, Saundersfoot. Sponsor forms are also available at Evans'.
The 2010 shirt is sponsored by Powells Cottage Holidays (main sponsor) N.D. Toy and Partners Independent Financial, Mortgage and Equity Release Advisers, Green Bower BMW, Neil Finlay Cars, Chevron, Folly Farm, Silcox Coaches, Ffos Las Racecourse and Wogan Guest House, Saundersfoot.