New research reveals Britain’s seaside arcades are experiencing a Gen Z renaissance - with young people rallying to protect them as a cornerstone of our national heritage.

But despite this surge in affection, the arcades face a perfect storm of rising costs, soaring energy bills, and the looming threat of punitive new taxes.

72% of Brits want councils and Government to step in – with younger people (86%) again leading calls.

Generation Z has fallen in love with the seaside arcades and penny pushers beloved by their great grandparents, new research reveals. And the government’s plan to hit the promenade essentials with serious tax rises would be stingingly unpopular.

As millions continue to flock to the seaside this summer, research commissioned by UK trade association Bacta reveals that 8 in 10 Brits (81%) believe seaside arcades are part of our culture and heritage, and it is young Brits leading the charge, with 90% of 25–34-year-olds backing their importance.

Two of Pembrokeshire’s most popular and longstanding arcades, are situated in the neighbouring seaside towns Tenby and Saundersfoot.

‘Serendipity Games Centre’ sits on Tenby’s Cresswell Street, within the walled town, in between Tudor Square and St Georges Street; whilst ‘Booths Enterprises Amusement Arcade’ is located on Saundersfoot’s Milford Street.

New research demonstrates 8 in 10 Brits view seaside arcades as a treasured part of our national heritage, rising to 90% amongst 24-35 year olds.

Key findings include:

• 72% of adults say they would visit an arcade on a trip to the seaside – rising to 9 in 10 (91%) 25–34-year-olds.

• 84% have enjoyed arcades with multiple generations of their family.

• 7 in 10 Brits believe arcades play a key role in regenerating seaside towns, especially amongst younger people (85% of 18-24s).

• 55% say arcades offer great value for money, ahead of cinemas, bowling alleys – making them the UK’s most affordable family day out.

• For over half (50%) of 18–24-year-olds, a seaside trip is not complete without an arcade visit.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the new threat of increased taxation.

Joseph Cullis, President of Bacta said: “Britain's seaside arcades are a vital element of our proud tourism industry, a modern cultural icon - and have been a fun family activity for more than a century.

“It's brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who wish to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions."

One arcade owner voicing their concerns, stated: “We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”