Mr Faraz Baber has been appointed as Pembrokeshire County Council’s Deputy Chief Executive and Director of Place. He will take up his role with the Local Authority in December.

Faraz brings more than 25 years of senior leadership experience across local government, planning, regeneration, economic development, infrastructure, environmental services and corporate operations.

Most recently, he served as Chief Operating Officer at Lanpro Group, where he led organisational performance, governance, people development and business growth across a multidisciplinary workforce.

Throughout his career, he has worked closely with elected members, government, businesses and communities to deliver major development and regeneration programmes, support economic growth and create sustainable places. His experience spans both the public and private sectors, providing a strong combination of strategic, operational and commercial leadership.

As Deputy Chief Executive and Director of Place, Faraz will lead the Place Directorate while also playing a key role in the Council's wider corporate leadership team, helping to deliver our ambitions for Pembrokeshire and the communities we serve.

“I’m delighted to be joining Pembrokeshire County Council as Deputy Chief Executive and Director of Place,” he said.

“I’m looking forward to getting to know colleagues across the Council, listening to staff and elected Members, and building strong relationships with our partners and residents. My ambition is to support the Council to do its best work: helping staff succeed, enabling Members to serve their communities, and making a positive, lasting difference to people’s lives across Pembrokeshire.

“Pembrokeshire has distinctive strengths, a strong sense of community and significant opportunities, alongside real challenges. I’m excited to work with residents, communities and partners to make the most of those opportunities and address those challenges together.

“Through my career across the public and private sectors, I’ve seen what people can achieve when they work together around a clear purpose and the communities they serve. I hope to bring that experience to my role at the Council.”