ASCONA GROUP, the Pembrokeshire-headquartered petrol forecourt business with a network of 70 sites across Wales, England and Scotland, has reached a major milestone in its partnership with food-waste reduction platform Too Good To Go, helping save more than 50,000 bags of surplus food from going to waste.

Introduced in 2025, the partnership now operates across 39 of Ascona Group’s Nisa stores, including 13 in Wales. Through the Too Good To Go app, customers can buy discounted Surprise Bags containing surplus food that might otherwise go unsold. They collect their bags from their chosen store during an agreed time window, with contents depending on availability.

The 50,000 bags saved to date equate to the same emissions as driving an average petrol or diesel car for 520,000 miles.

For Ascona Group, which serves more than 350,000 customers every week, the scheme offers a practical way to tackle food waste while giving customers access to great-value food and helping stores recover revenue from products that might otherwise go unsold.

Head of retail business Richard Law says: “Reaching the milestone of 50,000 Surprise Bags saved is a great achievement for our teams and demonstrates what can be accomplished through practical action across our stores.

“Too Good To Go gives us a straightforward way to make better use of surplus food, while offering our customers great value. The increase in bags saved this year is particularly encouraging, and we’re keen to build on that progress as more stores get involved.

"Reducing waste is an important part of our wider sustainability commitments, and this partnership is a good example of how relatively simple changes to the way we operate can make a measurable difference."

Ascona Group plans to expand the initiative further, helping more stores make better use of surplus food.