A crisp manufacturer has said this week that an advertising slogan used on the front of their packets should be taken 'all in good humour'. Rosemary Carpenter, of Manorbier, contacted the Observer after she purchased the packet of Real crisps, made by Gwent-based Sirhowy Valley Foods Ltd., at a service station on the M4. The wording on the front of the packet says: 'REAL. Why do we insist on using specifically Sea Salt? Unlike others, we take even this simple flavour seriously. Not for us the shoddy salt from a donkey's tears, or the inferior scrapings from a Tenby boulder. No Sir, only one kind of salt will do for our customers on our handcooked chips.' "I realise the wording on the packet is meant to be 'ha, ha funny'," she said. "But as someone who chose to come and live in this beautiful part of the world 10 years ago, and who witnessed the wonderful clean-up after the oil spillage, I do feel the inference to 'inferior scrapings from a Tenby boulder' is very derogatory and undeserved. "As a tourist town reached by so many people via the M4, who may like to buy crisps on their journey, I feel it puts Tenby in a 'bad light' unfairly." When the Observer contacted the manufacturers, sales and marketing director, John Mudd, founder of the company, said that the wording was "certainly not intended to show Tenby in any bad light." "We have four packs in the range all with different stories on," he explained. "It was written by a London agency and is a humorous slant on where we get our sea salt from."
