Shop-front signage for a major supermarket store being developed in Tenby has come under scrutiny from town councillors.

An application from Tesco Stores Limited, submitted to the Pembrokeshire Coast National Park Authority for the installation of a replacement shop front at 46 High Street, where Woolworths was formerly situated, did not meet with approval when it came before the town council on Tuesday night.

Councillors felt that the signage aspect of the Tesco Express design did not fit in well with the rest of Tudor Square's shops and businesses and deemed it not in keeping with the conservation area within the town walls.

"With the Tudor Square enhancement work in the pipeline, I think that if we don't object to this type of stark signage, it would be a missed opportunity for us to develop a standard of signage in the town that would fit in with everything else," said Clr. Mrs. Christine Brown.

"I've seen a similar style Tesco Express in the middle of Chester, which is quite a medieval town, and the signage for it was not illuminated at all, which fitted in better with the rest of the townscape," she added.

Clr. Trevor Hallett agreed, stating that the town council should stand firm by objecting to this application and any other future ones for illuminated signage in the town centre.

"We don't want to delay the start of the development of this store, but if more suitable signage has been achieved in other towns by this company, then we should push for it here in Tenby," commented Deputy Mayor, Clr. Mrs. Julie Evans.

Clr. Mike Thorne said that they should object to the application on the grounds that it would not be in keeping with the conservation area, with his colleagues agreeing.