UK lifestyle clothing brand, Weird Fish, has opened a brand-new store on St Davids High Street.

The store replaces the previous Joules unit at 22 High Street and covers 1,054 sq ft of retail space. The shop offers a range of seasonal clothing and accessories for men and women, designed to give a relaxed, ‘forever weekend’ feeling.

Richard Lancelot, Head of Retail at Weird Fish, commented: “Our new St Davids store marks an exciting stage in our retail journey, as we gradually expand our portfolio of stores across the UK.

“Each store location is carefully considered in line with our ‘destination strategy’, as we focus on opening in places where we know our customers choose to shop. St Davids is a popular holiday destination, known for its rich history and beautiful landscape. Our offering ties in perfectly with high-quality, timeless products which become trusty wardrobe favourites for unwinding occasions – from coastal strolls to exploring local landmarks.”

Weird Fish’s new store in St Davids is its second in Wales, with its Carmarthen store established since 2019. 

The St Davids store is one of 25 stores in Weird Fish’s overall portfolio across the UK.

Find out more about Weird Fish online at