Tenby is set to suffer another blow to its High Street following Holland and Barrett’s decision to close their store in the town.

The business described as the ‘UK’s leading health retailer’ has blamed the decision on the ‘challenging environment’.

In a statement a spokesperson for Holland and Barrett said: “Like any retailer in this challenging environment, we’re constantly reviewing our store estate to allow us to offer the best possible shopping experience to our customers.

“As a result, our Tenby store will be closing on the March 21. Holland and Barrett customers can find alternative stores located in Haverfordwest and Carmarthen, as well as accessing thousands of products online, which can be delivered next-day or picked up in store.”

Tenby Mayor, Clr. Tony Brown said the closure was a very sad turn of events.

“The closure of Holland and Barrett in the town is a very sad turn of events and we feel for the staff members affected,” commented Clr. Brown.

“We as a town council, do not yet know the reasons behind the company’s decision to cease trading in Tenby.

“However, it would be disappointing to think that a business which has been a popular feature of the town for such a long time now seems to be struggling with the adverse impact of falling sales and the high cost of business rates like so many other High Street stores throughout the country.

“This will be a big loss and I just hope that a main shop premises in such a prime location in the retail centre of our beautiful town does not stand empty for long,” he added.