Loth and Co is delighted to announce the opening of its carefully curated home decor boutique in the heart of Tenby, at Lower Frog Street. 

Residents and visitors alike are invited to explore Loth and Co’s treasure trove of unique, sustainable, and locally sourced decor pieces that are designed to enhance any living space. Each item on offer has been thoughtfully selected to showcase the perfect balance between contemporary and traditional styles. 

Loth and Co started its journey in the United States, curating elegant home decor that captured the hearts of discerning customers worldwide with its online presence.  

But in 2022, the path was to lead the business back to its roots. Ruth, Loth and Co’s founder, returned to her hometown in Pembrokeshire with a vision – and in 2023, that vision became a reality as the first Loth and Co shop opening its doors in Tenby. 

Beyond its service to individual shoppers, Loth and Co also works closely with interior designers to help them create elegant spaces that celebrate the unique essence of each project.  

Alongside the brand’s upcoming collections, the team is dedicated to sourcing pieces that will embody your unique design goals. If you are an interior designer looking for a bespoke solution, the Loth and Co team invites you to open an exclusive trade account

Loth and Co understand that your home is a reflection of your personality and individuality, and offers a wide range of styles, from classic and traditional to contemporary and eclectic. Whether you prefer the rustic charm of vintage-inspired furniture or the sleek lines of modern design, there’s something to suit every taste. 

With its unique pieces, friendly staff, and inviting atmosphere, Loth and Co is a must-visit for anyone looking to add some charm and personality to their living spaces.

Pop into the new shop at Frogmore House, Lower Frog Street, Tenby SA70 7HZ, or get the charm delivered directly to your doorstep from www.lothandco.co.uk 

You can find Loth and Co on Instagram, Facebook and TikTok