Yorkshire Building Society is hoping flower power will help it grow closer to raising its fundraising target of £1million for its Hour of Need campaign in aid of Marie Curie.

The Tenby branch of the Yorkshire Building Society is joining others around the country to ‘get behind the daffodil’ this March, by encouraging people in the community to give a donation and wear a daffodil pin, in support of Marie Curie’s Great Daffodil Appeal.

Every £20 raised during the society’s Hour of Need campaign will help fund one hour of Marie Curie nursing care. The society is aiming to raise £1million by December 2016, which equates to funding two hours of care by a Marie Curie nurse for every hour of the campaign.

Thanks to the support of the local community, the branch on Church Street, has raised an impressive £2,664 since the start of the campaign in 2014 - which equates to more than 133 hours of care.

Sian Rees, manager of the Tenby branch of Yorkshire Building Society, said: “By supporting our Hour of Need campaign and this year’s Great Daffodil Appeal you will be helping to provide nursing care for people with a terminal illness in their hour of need. Sadly, most of us know someone who has been affected by terminal illness, but by wearing a daffodil pin you can help make a difference.

“We have been overwhelmed by the level of support people in our community here in Tenby have shown for the Hour of Need campaign but we know we can do more. The charity’s annual appeal gives us an opportunity to do just that by encouraging people to ‘get behind the daffodil’ this March.”

Jude Bridge, executive director of marketing, fundraising and public affairs at Marie Curie, said: “We are delighted that Yorkshire Building Society is helping to support this year’s Great Daffodil Appeal as part of their Hour of Need campaign to raise £1million for Marie Curie. The money raised will make a real difference and help Marie Curie Nurses provide care and support to people living with a terminal illness and their loved ones at a time when they need us the most.”

To sign up for a Great Daffodil Appeal fundraising pack, visit www.mariecurie.org.uk/daffodil or to donate £5 text *DAFF to 70111 or call 0800 716 146 and donate over the ’phone.

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Society colleague Kayleigh Batty get behind the Great Daffodil Appeal for Marie Curie.