In an exciting collaboration for students, Pembrokeshire College is continuing to work alongside Pembrokeshire County Council to reduce the number of road traffic accidents involving young people across the county.

Following the success of Extended Diploma in Design student Adam Thomas, who won a national Dyfed Powys road safety prize for his 'Don't Drink and Drive' short film in November 2012 which conveyed the seriousness of drink driving to school pupils in Wales, phase two of the collaboration is now underway.

Part of a Welsh Government initiative to reduce the number of accidents on our roads, the work being done between the college and the county council meets the community participation element of students' Welsh Baccalaureate qualification as well as giving them exposure to real briefs and the satisfaction of seeing their animations being used within local schools to educate young people of the dangers of drink driving.

Adam was recently presented with a cheque from Dyfed Powys Police for his winning entry and commented: "I am delighted to have won this prize, the creative freedom that I am allowed at college has helped me enormously, I made the right decision to come to college."

Presenting the cheque, John Gobbi, Pembrokeshire county council's road safety officer, added: "We are pleased to be involved in an innovative and ongoing collaboration with Pembrokeshire College to address the important issue of road safety amongst our young people. A recent study showed 37 per cent of 17-25-year-olds were positively tested for blood alcohol in their system, which is a stark reminder of the importance of conveying the seriousness of road safety. We hope through collaborations such as this we can help to spread the message about the importance of educating young people about road safety."