As preparations for Christmas get underway, Pembrokeshire County Council is urging shoppers to be waste-aware over the festive season.

As a third of the food we buy is thrown away, the council's waste awareness team is encouraging shoppers to plan every step of the way this Christmas so as to reduce the amount of food that ends up in landfill sites.

According to Waste Awareness Wales' 'Love Food Hate Waste'/'Hoffi Bwyd Casáu Gwastraff' campaign, Welsh shoppers bin around 330,000 tonnes of food every year - that's the equivalent weight of almost 41,250 double-decker buses and enough to fill over 36,000 waste collection vehicles!

Wasting food also costs the average household £420 a year, so shoppers are being urged to think ahead, store food efficiently and use recipes for leftover food - not only to keep waste to a minimum, but to save some money too.