'Wally-mania' continues to sweep the seaside town of Tenby - as well as making the national newspapers since the visiting Arctic walrus gained celebrity status after dropping in on the coastal town a few weeks ago.

Wally has become almost a daily sight on Tenby’s RNLI lifeboat slipway, since arriving on March 27, coincidentally the day that Covid travel restrictions within Wales were lifted.

As well as proving a tourist attraction and a talking point for locals, the marine mammal has also given a welcome boost to businesses in the town, since shops were able to re-open and pubs partially outside.

With many wanting to pay homage to Wally, Tenby’s Harbwr Brewery have even set about dedicating a specially named ale for the visitor, and asked people through their Facebook page for some ideas on what to name the brew.

The Arctic pale ale has been officially labelled ‘Tamar’s Tusk’ - as the RNLI station slipway which Wally has been calling home most days, houses Tenby’s Tamar class lifeboat.

Rob Luly from the microbrewery said: “We are really excited to launch the beer, he’s brought a lot of tourism to the area and we owe him a pint. Cheers Wally!”

Nearby the microbrewery on Sergeants Lane, The Nook arts and crafts shop situated on St Julian’s Street has generously been making a donation to the RNLI on all Wally related products that they have been selling, which include - cushions, key-rings, cards and prints...

“He’s been a complete godsend after lockdown - everyone in Tenby who runs independent businesses has been suffering during the pandemic and none of us could believe our luck when Wally turned up! It’s been a really welcome boost,” remarked John Mather who runs the shop.

“Our Wally merchandise is flying off the shelves. What’s more, he’s cheered everyone up. The kids love him and he’s a real poser and show-off. He’s made Tenby his home, and everyone hopes he stays safe and well,” he added.

Other shops on Tenby’s High Street such as Two Red Dogs and Ebb and Flow have also been selling Wally gifts, with mugs, homeware and T-shirts forming part of their merchandise.

Photographer Gareth Davies (behind these pics)?who was one of the first to capture Wally on camera relaxing on the lifeboat slipway, is selling art prints at Tenby Marketfrom Paul Deverson’s workshop/studio.

Twenty-two-year-old Amy Compton a volunteer with the Welsh Marine Life Rescue who has spent most days around the lifeboat station with her mum monitoring the walrus, has even designed Wally face masks with more than 20 per cent of any profits going to the charity.