Councillors in Tenby met with the chief executive of Pembrokeshire Tourism Ltd. ahead of their meeting this week, to discuss ways of further promoting the resort. Mrs. Maudie Hughes, of the organisation, had been invited to meet with the town council, after the Mayor and her fellow members had recently criticised Pembrokeshire County Council's tourism team for not offering enough support to Tenby. Mayor, Clr. Mrs. Sue Lane explained to Mrs. Hughes that she had seen a lot of publicity for Tenby on the internet recently in articles where the resort had popped up in national lists, that had over 88,000 shares on the net, including the town's harbour beach being voted the best in Europe recently, yet all this seemed to be happening without the help of the tourism team. "For me, the tourism team should be jumping on the bandwagon with this kind of publicity, and following it up and using it for the benefit of Tenby," she said. She also pointed out that the town's 'In Bloom' organisation had received no support when she had travelled to Canada last year when Tenby was entered into the international 'Communities in Bloom' competition. Mrs. Hughes said that a lot of the work Pembrokeshire Tourism did supported the work of the county council's team, but they were a separate organisation, working with businesses in the county, and had just short of 500 members. She admitted that the absence of a 'Visit Pembrokeshire Guide' had an impact on the area, as people liked to have a brochure physically in their hands, but online content was available and tourist information centres in the area were doing what they could. She also mentioned that Pembrokeshire Tourism were at the core of the Pembrokeshire Destination Management plan partnership, along with the county council, Pembrokeshire Coast National Park Authority, and PLANED, and that it was the role of these organisations to draw up and identify a vision for the tourism industry in the county. Clr. Mrs. Tish Rossiter commented that things in the past worked when Phillip Evans was at the Wales Tourist Board, but her colleague Clr. Mike Evans said that the town council wanted to be proactive in marketing Tenby in 2014 and couldn't look back to how things were run in 2007. "When Tenby does well, Pembrokeshire does well. They're two lovely brands, but Pembs is HP and Tenby is Heinz. This doesn't sit well with the north of the county, but it's a fact," he remarked. Clr. Trevor Hallett said that Tenby had done a massive amount to put Pembrokeshire on the map, with his colleague Clr. Lawrence Blackhall agreeing. "When Real Madrid are promoting themselves around the world, they use Ronaldo, they don't use their second left-back," he said. Mrs. Hughes told councillors that being proactive was a key element in bringing everyone together on the matter. "Tenby has brilliant beaches and attractions, and there is something there for every market and every price point, and potentially a reason to come to the town all year round," she said, adding that she was keen to explore working with the town council in the future.