As part of its summer campaign to encourage visitors to Pembrokeshire to explore the region safely and responsibly, Visit Pembrokeshire has launched a new radio campaign featuring a series of local and national celebrities and figures.
With record numbers of visitors expected to descend on Pembrokeshire over the school summer holidays, the campaign is targeting day visitors, asking them to pledge to look after each other, to support local businesses and to take responsible steps such as disposing of rubbish correctly, planning journeys ahead of time and making bookings for activities, restaurants etc. in advance.
The campaign is running until the end of the school holidays on Capital South Wales Radio, National Radio Wales and Radio Pembrokeshire, also covering Chepstow via the South Wales valleys, Swansea, Carmarthenshire, and Aberystwyth, in order to reach day trippers planning summer outings to Pembrokeshire.
The radio campaign will feature two Pembrokeshire locals, and one national treasure who has come to love this part of Wales:
• Samuel Fecci - Seven-year-old Samuel lives in Tenby and wanted to help the campaign because, during lockdown, he didn’t have an outside space, so he used Tenby’s Harbour Beach as his playground. He asks visitors to look after the environment, use good hygiene and to leave only footprints, so that everyone stays safe and happy.
• Matthew Brown - RNLI lifeguard, Matthew, is based at Whitesands beach and asks visitors to play their part by choosing a lifeguarded beach. Visitors should only swim between the red and yellow flags, they should immediately tell him or one of his colleagues if they spot someone in trouble or call 999 and ask for the coastguard.
• Carol Vorderman - Carol grew up in North Wales and has now fallen in love with Pembrokeshire, where she spends a lot of her time; she also asks visitors to play their part in keeping the landscape looking beautiful this summer.
Carol said: “When somewhere is as extraordinary as Pembrokeshire and its beauty continually takes your breath away, it’s our duty to know how privileged we are to enjoy it, and for us to look after it. Please keep it special.”
Emma Thornton, Chief Executive, Visit Pembrokeshire commented: “We are delighted to welcome day visitors to Pembrokeshire this summer and, with our new radio campaign featuring proud Pembrokeshire ambassadors, we would like to encourage day trippers to tread lightly and to act as sustainably as possible.
“Our aim is to protect this glorious part of south-west Wales so that it can be enjoyed by many more generations to come.”
For further details, please visit www.visitpembrokeshire.com
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