Zone 3 have confirmed they will now be the lead sponsor for The Wales Swim, the opening event of the Long Course Weekend.

With over 2,200 athletes taking part in the swim itself, it is now the largest swim in Wales and also boasts one of the largest pay packets for the elite swimmers in the country.

Matthew Evans, of Activity Wales Events, says: “We’re delighted to announce the partnership with Zone 3. Zone 3 are only seven-years-old, yet have already established themselves as the number one selling swim brand in the UK. Without doubt, this is due to its high performance products which year on year have achieved the highest industry reviews based on speed, comfort, price point and innovation.

“With 2,200 swimmers of all abilities hitting the water this July, we now have a product we can showcase to all abilities. Zone 3 will be showcasing their products at the event and be offering a very special service to all athletes at the event.”

Jake Presley, Zone3 sponsorship manager, said of the partnership: “We are delighted to have partnered with both The Long Course Weekend, working with such a great team, Activity Wales Events. With our brand new range, we are really excited to share our love of triathlon with all the competitors and have no doubt the event will grow upon the already incredible success of previous years!”

The Wales Swim has a few places remaining on July 8, at 7 pm. To enter, visit www.thewalesswim.com