Pembrokeshire County Council is helping to highlight the issue of human trafficking.

The council's licensing team - along with the Community Safety Partnership and Local Safeguarding Children's Board - are supporting local Soroptimists in their bid to raise the profile of the crime.

The organisation nationally has adopted the Stop The Traffik charity which campaigns about human trafficking and supports community groups to raise awareness about it.

Its local Tenby and District branch aims to do this by giving all licensed vehicles in Pembrokeshire special helpline stickers in order to reach out to possible victims.

With support from the county council, drivers across the county will be issued with a sticker with a helpline number on when they renew their vehicle licences.

"Drivers are often the eyes and ears of the community and small actions such as these can potentially make a big difference to someone's life," said Clr. Huw George, cabinet member for environmental and regulatory services.

"Human trafficking is a terrible crime where vulnerable people are exploited and taken advantage of in the sex industry, through forced labour, domestic servitude, street crime, cannabis cultivation, benefit fraud and other types of abuse," he said.

"Criminals may sometimes use taxis to move their victims around the country, so it is important to educate taxi drivers so they know what human trafficking is, what the signs are, and who to report it to."

Elanor Sanderson, president of the Tenby and District Soroptimists, said they were grateful for the support of the county council.

"It's very important we keep all our children safe," she said.