New Saundersfoot shop The Salty Spaniel is named after owner Jen’s lovely fluffy springer called Woody. “He's great fun and we can't keep him dry,” she says, “always bouncing into the sea.”

Sunburst on Woody, the salty springer spaniel
Sunburst on Woody, the salty springer spaniel (The Salty Spaniel / Facebook)

The shop stocks hoodies, tees, bags, mugs and more, printed with Jen’s own original Pembrokeshire inspired designs.

Jen trained as a Graphic Designer and has worked as a designer for many years. Her work is inspired by the beautiful Pembrokeshire surroundings.

“We love to be out and about walking, swimming, sailing and camping and I print most of my items myself,” adds Jen. “Our brand is all about getting out and exploring the coastline and countryside, adventure is right here in Pembrokeshire!”

So what can you expect to find in the Salty Spaniel?

“I stock a range of hoodies, sweatshirts, tees, hats, tote bags, baskets, quick dry towels, mugs, and other bits and bobs. I also stock some lovely stuff from a few crafty Pembrokeshire people: Fern of Pembrokeshire shawls, Sue Cox felt art, Coastal Vintage interiors and Rachel Allan jewellery.”

All Salty Spaniel products are sourced as responsibly as possible. All the tees and hoodies are organic cotton or recycled polyester.

“I’m really enjoying Saundersfoot and everyone has been so welcoming and friendly. Really looking forward to the season and meeting lots of dogs in the shop. So if you love the beach, the sea and all the adventures Pembrokeshire has to offer then come visit.”

You can find the Salty Spaniel at 5 Brewery Terrace, Stammers Road, Saundersfoot, SA69 9HG or check out the website or find them on Facebook.

The Salty Spaniel is open over the festive period, only closed Christmas Day and Boxing Day then open from 11am to about 4pm from December 27 to January 7. For the rest of January the shop will be open Friday-Monday. 

For pics of the salty spaniel and the beach, follow @thesaltyspanielpembs on Instagram.