Yorkshire Building Society has had a successful spring fundraiser to help it near its fundraising target of £1 million for its Hour of Need campaign in aid of Marie Curie.

Yorkshire Building Society branches and customers around the country including Tenby ‘got behind the daffodil’ last month raising an impressive £25,000 in support of Marie Curie.

The money has been raised by selling the charity’s iconic daffodil pin badges, donating clothes for sale in Marie Curie shops after colleagues and customers spring cleaned their wardrobes and holding Easter-themed raffles.

Every £20 raised during the society’s Hour of Need campaign will help fund one hour of Marie Curie nursing care. The society is aiming to raise £1 million by December 2016, which equates to funding two hours of care by a Marie Curie nurse for every hour of the campaign.

Sasha Pauley, charity partnership manager at Yorkshire Building Society, said: “We have been overwhelmed by the level of support people in our communities across the UK have shown for the Hour of Need campaign. The money raised in March will help provide 1,250 hours of nursing care for people living with any terminal illness in their hour of need.”

Jude Bridge, executive director of marketing, fundraising and public affairs at Marie Curie, said: “We’re really grateful to Yorkshire Building Society staff and customers who helped to support this year’s Great Daffodil Appeal, as part of the society’s Hour of Need campaign to raise £1 million for Marie Curie. Their amazing fundraising efforts throughout March will enable Marie Curie Nurses to provide vital hands on care and support to people with a terminal illness and their loved ones at a time when they need us the most.”

The society’s Hour of Need campaign was launched in 2014 with the aim of raising £500,000 by December 2016. Thanks to the strength of support this was reached a year early with the current total standing at £870,000, the society has now set its sights on reaching £1million.