The launch of the 2013 Saundersfoot New Year's Day Swim took place at the St. Brides Spa Hotel this week.

During the event, the 2013 shirt was also unveiled and Charlie Shivers was there to welcome this year's sponsors.

The 2013 swim will be the village's 29th and over recent years the swim has gone from strength to strength raising in the region of £400,000 for charitable and worthy causes.

Last year attracted a record 1,700 swimmers, raising over £40,000.

The 2013 swim shirt is now on sale at Evans' Newsagents, Saundersfoot and Sub-Urban Sports Shop, Tenby. This year's shirt is made by Under Armour, supplied by Sub-Urban Sports, Tenby. All profits from the shirt will be donated to charity.

At present, only adult shirts are available, but an order for children's shirts will be made in the next few weeks. Should you wish to order one, then please forward email to [email protected]">[email protected] with required sizes and age of child.

Martyn Williams, chairman of Saundersfoot Festivities, said: "The NYDS shirt has become an integral part of promoting the swim and this year's design and colours reflect the national colours of Wales.

"I am delighted with this year's sponsorship. The financial support is vital for the future of the swim. It will also ensure that every penny raised by the swimmers will be allocated to their nominated charities. The generosity which the businesses have shown towards the sponsorship of the swim has been very much appreciated."

Saundersfoot Festivities would like to thank St. Brides Hotel and Spa once again for their generous hospitality.

2013 swim sponsors: Powells Cottage Holidays, N. D. Toy and Partners Independent Financial Advisors and Mortgage Brokers, Sunnyvale Holiday Park, The Signbox, Princes Gate Spring Water, Molson Coors, Folly Farm, Silcox Coaches, Sub-Urban Sports Shop, Saundersfoot Pleasure Boats, Silver Strand, Shoreline, Wogan Guest House, Tenby Glass and Neil Finlay Cars.

For further information, please view the swim's website http://www.saundersfootnyds.co.uk">www.saundersfootnyds.co.uk or follow Charlie Shivers on Facebook.

The 2013 swim will start at 12.30 pm.