The Welsh Rugby Union and its community rugby partner, ASDA, kicked off a new community initiative last week, involving rugby clubs throughout Wales and some high profile players.
The rugby heroes, along with players from community clubs, visited stores around the country to sign autographs and help shoppers with bag- packing in a bid to help raise money for ASDA's breast cancer charity, 'Tickled Pink', which is celebrating its 10th anniversary.
"This new ASDA initiative fits nicely with the WRU's strategic aim being delivered by regional community managers and development officers throughout Wales," said WRU chief executive, Steve Lewis.
Pictured with some youngfans, above left, meanwhile, is rugby star Dafydd Jones paid a visit to Pembroke Dock's ASDA store last Wednesday to show support 'Tickled Pink'.