The Imperial Hotel in Tenby has officially unveiled its new look, after a major renovation project to the Grade II listed building.

The cherished hotel, built within the ancient town walls with breathtaking views of South Beach, and looking out to Caldey Island has offered an unbeatable hotel location in the seaside town for over 120 years.

The premises located along The Paragon was acquired by Crest Hotels Group last year, a family-owned business based in Bristol that own and operate nine unique hotels across the UK.

The redesign for the Imperial’s 59 bedrooms is inspired by the tranquil colours of the sea and features cool blues and greens creating a serene and contemporary atmosphere.

Many rooms will offer ocean views, while all guests will enjoy luxurious ‘Sleepeezee’ beds, high-speed internet, invigorating power showers, and refreshing air conditioning.

New restaurant Essence - offering a vibrant dining experience has also been introduced.

The ‘reimagined’ Imperial Hotel unveiled its new look this month, when a successful private grand relaunch event was held on Friday, May 16.

“Thank you to Cllr Sam Skyrme-Blackhall for cutting the ribbon and marking the start of our next exciting chapter,” said a spokesperson for the establishment.

“It was a great day to celebrate with our invited guests and the incredible team that has worked tirelessly to get to this point. You have all made this transformation possible.

“We are now officially open to both guests and non-residents, so whether you are looking for a seaside escape, dining experience at Essence, a relaxed cocktail with a view or a quiet Starbucks coffee with friends - there is an experience waiting for all.

“Come and celebrate the brand-new era of Imperial Hotel, your new favourite Pembrokeshire coastal escape. We can't wait to welcome you!” they added.