Haverfordwest Town Museum are excited to announce the opening date for a new pop-up museum and exhibition space, funded by UK government’s Shared Prosperity Fund as part of the Levelling Up agenda.

The pop-up museum opens its doors on March 25 in Riverside Shopping Centre, Haverfordwest, just in time for the Easter break.

The museum temporally closed in 2023 in preparation for construction works at Haverfordwest Castle, to make way for the creation of a new flagship heritage attraction on the site.

While the museum eagerly awaits its new home, curator Simon Hancock and the museum’s volunteers are delighted with the new pop-up museum, located in the old GAME store within the Riverside Shopping Centre on the Eastern bank of the River Cleddau.

The pop up is likely to stay there until 2027 when it will move back into a refurbished home at Haverfordwest Castle as part of the new attraction.

The pop-up museum will be open 6 days a week, Monday to Saturday, 10am to 4pm and open all year round including bank holidays (except Christmas and New Year).

The museum holds a wealth of hidden gems, revealing fascinating and little-known stories from Haverfordwest’s past.

Haverfordwest is a historic market town and Pembrokeshire’s administrative hub, with heritage assets such as the castle and multiple stories that reveal its Norman origins, its mediaeval history and more recently its role as a primary trading port, once rivalling Bristol.

A number of notable people either came from or lived in Haverfordwest, for example Gwen John (1876-1939). You can find out more about their stories by visiting and talking to one of the knowledgeable museum volunteers.

When you visit, expect to discover more on Haverfordwest’s interesting archaeology, including the recent exciting archaeological discovery of the Dominican Friary of St Saviours on the former Ocky White’s store site.

There is a fascinating array of objects made in Haverfordwest during Victorian times and a case of locally-found treasures dating from medieval times.

The exhibition space will change regularly and includes digital and interactive displays as well as more traditional displays on a variety of themes including Haverfordwest Port, Castle and the Llewelyn Churn Works.

There will also be a variety of paintings including some by artist David Lindley and a display on famous people of Haverfordwest – covering the wide variety including artists, musicians, explorers and athletes.

An exciting addition is the new museum shop selling a range of Haverfordwest-themed products including biscuits, chocolates, fudge, tote bags, water bottles and lollipops.

Tim Evans, chair of trustees for Haverfordwest Town Museum said: “We are very excited about this new chapter in the museum’s life. It’s such a great opportunity for us, moving to a location where we will see a much larger footfall.

“We’re really hoping to engage and involve a whole new generation in the history of our special town.”

The museum is still on the lookout for new volunteers and wants to welcome a diverse range of people to get involved – you don’t need to have any previous knowledge of the town’s history to become a volunteer.

Training will be provided and there is a wide variety of roles available.

If you are interested in finding out more or getting involved in any aspect of the pop-up museum please email the museum’s curator Simon Hancock at: [email protected]

The UK Shared Prosperity Fund, which is supporting this project, was set up to provide funding for communities across the UK in order to breathe new life and grow the economy in regions of the country which need additional help.

Haverfordwest is currently the focus of a number of projects supported by this funding, aiming to boost the economic regeneration of the town.