Neil Hamilton, UKIP’s group leader in the Assembly and AM for Mid and West Wales, has donned a pink wig to lend his support to Breast Cancer Now’s flagship fundraiser, wear it pink.

The national fundraising event will see thousands of people across the UK adding a splash of pink to their outfits on Friday, October 20, to raise vital funds for breast cancer research.

Mr Hamilton is encouraging his constituents in Mid and West Wales to join him, and sign up to take part in the UK’s biggest pink fundraiser.

The event, which takes place during October’s Breast Cancer Awareness Month, is in its 16th year and has raised over £30 million to date for Breast Cancer Now’s life-saving research.

He joined fellow assembly members in Cardiff to show his support for the thousands of women and men affected by breast cancer each year, encouraging people across Wales to take part on wear it pink day.

Anyone can take part in wear it pink, which brings together schools, workplaces and communities. All you need to do is wear something pink, or hold a pink event at home, work or school, and make a donation to Breast Cancer Now.

Whatever you do, you’re helping the charity achieve its aim that, if we all act now, by 2050 everyone who develops breast cancer will live.

Neil Hamilton said: “Breast cancer is the most common cancer in the UK. Every year, around 2,600 women in Wales are diagnosed with breast cancer and sadly 600 women lose their lives to the disease.

“This is why I’m urging everyone in Mid and West Wales to take part in wear it pink on Friday, October 20. It’s such a fun and easy way to support Breast Cancer Now’s vital research, and help stop breast cancer taking the lives of those we love.”