Plans for what would be the first drive-through Starbucks coffee shop in Pembrokeshire, and a Greggs bakery, on the site of a car dealership have been submitted to the County Council.

Birmingham-based GC No.9 Ltd, through agent Simply Planning, seeks permission for the demolition of the existing building, and the erection of a drive-thru Starbucks coffee shop, a Greggs baked goods food store, along with electric vehicle charging points at the PMS dealership, Salutation Square, Haverfordwest.

It includes 35 parking spaces and eight EV charging bays.

If approved, it is hoped some 30-40 jobs will be created; the Starbucks coffee shop would be the only such outlet for the general public in the county, with Pembrokeshire College having a Starbucks for students.

Back in 2024, permission was granted for a drive-thru Starbucks coffee shop on land adjoining Days Garage, Fishguard Road, Haverfordwest, but was never progressed; the operator for that scheme since confirming they would not be proceeding with that option, preferring the PMS site close to the town centre, a supporting statement says.

It adds: “The drive-thru unit will be occupied/operated by Starbucks, a national coffee retailer. Starbucks are one of the principal coffee shop operators in the UK, providing the public with a high-quality offer of hot and cold drinks, cafes and pastries and a limited range of related foods. As such, it will provide an attractive social setting for people to meet and will provide in the region of 20-25 jobs, principally available to local people.

“The store will be operated by The Magic Bean Company, the first licensee of Starbucks to open a drive thru. Established in 2014, The Magic Bean Company is a business founded in South Wales that employs local people. They are Starbuck’s only national growth partner covering England and Wales, developing the green electric vehicle Starbucks platform.

“The other proposed unit will be occupied/operated by Greggs plc. Greggs plc is the UK’s leading bakery retailer, famous for its baked goods, sandwiches and sweet items. The commercial unit will offer fresh, affordable food ‘on-the-go’ and create a further 15 full-time equivalent jobs. As with Starbucks, the jobs will primarily be provided to local people.

“The proposed operators have confirmed that no existing stores would close as a result of these proposals.”

lans for a Starbucks and Greggs on the edge of Haverfordwest have been submitted to Pembrokeshire County Council. Picture: GC No.9 Ltd/ Simply Planning/M D G
Plans for a Starbucks and Greggs on the edge of Haverfordwest have been submitted to Pembrokeshire County Council. (Pic: GC No.9 Ltd/ Simply Planning/MDG )

It adds: “Given that Greggs intend to retain their town centre format store within Haverfordwest town centre, it is considered that there will not be any impact to the health of the designated town centre as a result of the proposed development.”

Comparing this scheme to the previously-approved site, it said the “limited negative impacts” of that scheme would be lessened by the new proposal, which would also support the nearby town centre, “given the ease of pedestrian access from the site”.

It added: “It should also be noted that there is a dearth of comparable roadside provision along the A40 as a whole. The nearest comparable units are in St Clears, Carmarthenshire and are located outside the designated town centre.

“The proposals would not compete with the town centre units in Haverfordwest and will invariably also help to retain lost expenditure within Pembrokeshire itself.”

The application will be considered by county planners at a later date.

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