How would you illustrate the story of milk from the farm to the fridge? That is what organisers of the Welsh Dairy Show are asking Pembrokeshire school pupils to do ahead of this year’s event in October.

The Welsh Dairy Show, held annually on the United Counties Showground, Nantyci, has teamed up with Mole Valley Farmers Feed Solutions and the Totally Welsh Milk Company to offer school pupils from Pembrokeshire the opportunity to win £75 for their school, a trip for the winning pupil’s class to have a tour of Totally Welsh Milk’s factory in Haverfordwest and tickets for the winner’s family to visit the Welsh Dairy Show on Tuesday, October 25.

Students of all ages are being asked to draw a colourful picture on A4, which illustrates the story of milk - from farm to fridge. The deadline for entries to be sent to the Welsh Dairy Show office is Monday, September 26.

Barrie Evans from Mole Valley Farmers said: “The south west is well known as one of Wales’ main dairy farming areas. Those involved with the industry are only too aware of how difficult it has been for local dairy farmers recently due to volatile markets. We’re launching this competition to help engage the younger generation with the story of milk so they understand the role milk plays, not just from a nutritional perspective but also in relation to our rural economy and our local landscape and culture.”

John Horsman, Totally Welsh’s Haverfordwest factory manager, said: “Educating the younger generation about where their food, particularly dairy products, comes from is important for the future of the industry. We look forward to showing the winner, and their class mates, around. Good luck to everyone that takes part.”

Mair James, organiser of the Welsh Dairy Show, said: “This is just the start of us getting more involved with the younger generation to help raise the profile of milk and dairy products. You don’t have to enter the competition through your school. Anyone can draw a A4 picture and send it to me at the Welsh Dairy Show office on the United Counties Showground, Nantyci. The deadline for entries is Monday, September 26, so don’t delay - enter today!”

Mole Valley Farmers are sponsoring the school’s £75 prize in both Pembrokeshire and Ceredigion, whilst Elanco are sponsoring the £75 prize in Carmarthenshire.