A Pembrokeshire pupil is celebrating success after her design was selected as the county’s new Active Travel logo.

Lillian Richards, a Year 6 pupil at Cleddau Reach Primary School, was named overall winner of a Road Safety and Transport competition that invited pupils across the county to create a fresh logo.

Her design will now be used across Pembrokeshire County Council’s website and social media platforms.

Lillian’s entry stood out among a high number of excellent submissions for its bright, colourful style and for capturing a range of Active Travel options.

Following her win, the design was developed into a final logo by the Council’s graphics team, with Tom Banner refining it into a professional format.

Lillian was presented with a certificate and prize at her school by Road Safety Officer Sally Jones. Speaking after the presentation, Lillian said she was “extremely pleased” to have won and was impressed with how her design had been transformed.

Sally Jones praised both Lillian and the wider field of entrants, saying: “The standard of entries for this competition was incredible - we have some very talented pupils across Pembrokeshire.

“Lillian’s design was thoughtful, hit the brief and was eye-catching. She should be very proud of her work and we are excited to start using the logo moving forward.”

Active Travel is a Welsh Government initiative aimed at promoting healthier travel habits and reducing traffic congestion. It encourages people to choose alternative modes of transport for everyday journeys instead of relying on motor vehicles.

Public Health Wales promotes Active Travel in schools through campaigns, data collection, and evidence-based interventions to make walking, wheeling and cycling the natural choice for school journeys where physically possible.

They aim to improve child health, increase daily physical activity, and enhance air quality around schools, in line with the Active Travel (Wales) Act.